The digital landscape is in a state of rapid transformation, driven by the relentless advancement of artificial intelligence (AI). As search engines evolve and user behaviors shift, traditional Search Engine Optimization (SEO) is requiring significant augmentation. Enter Answer Engine Optimization (AEO).

In digital marketing, understanding user intent is key. Google’s People Also Ask (PAA) feature gives a direct look at the questions users are searching for. With 15% of daily Google searches being new and over 70% of searches being longtail keywords, tapping into these queries is a huge opportunity. Tools like AlsoAsked help content creators and SEO professionals turn this search data into insights that drive results.

Local SEO is a game-changer for businesses looking to dominate local search results and attract high-intent customers. By optimizing your online presence, you can increase visibility, drive more traffic, and convert more local leads into loyal customers.